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Words That Work: 2 Minutes Summary

1 SENTENCE SUMMARY: “With an emphasis on understanding and connecting with people, Words That Work provides concrete strategies to help you shape the conversations you have with others in order to get the results you are looking for.”

“If you don’t have the facts, argue values.” – Frank Luntz

Quick Info

Words That Work by Frank Luntz Cover
Words That Work by Frank Luntz
Category: Communication Skills
Publish Date: 2007-01-02
# Pages: 368
ISBN: 9781401309299

Where to Get It:
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Frank Luntz’s book, Words That Work, is an essential guide for anyone looking to become a master of communication.

Drawing on decades of experience as a professional political consultant, Luntz reveals the secrets of effective messaging and how to use language to win debates, influence public opinion, and turn dreams into reality.

With the help of this book, readers can learn how to craft their words in a way that resonates and achieves their desired goal.

From the basics of word choice to the psychology of persuasion, this comprehensive guide offers a wealth of insight into the power of language.

4 Key Lessons from Words That Work by Frank Luntz

1. Speak in Plain Language

If you want to be understood by the broadest range of people, use language that is easy to understand.

Avoid jargon and overly technical language, and choose words that are familiar to the target audience.

This will help the reader understand the message you are trying to convey more quickly and easily.

2. Use Positive Words

Words that are positive in nature are more likely to generate an emotional response from the person they are directed at.

Using words that bring out the best in people and emphasize the positive aspects of a situation can help the reader feel more comfortable and inclined to take action.

3. Avoid Negative Words

It is important to recognize that words have power.

Negative words can have a negative impact on the reader’s opinion of a situation.

Therefore, it is important to choose words that are uplifting and positive to convey the desired message.

4. Tell a Story

Stories are a powerful way to connect with the reader.

They can help the reader understand the message more quickly and more deeply.

By telling a story, you can help the reader visualize the message in a more tangible way and it can help them to remember it.

Who Should Read It

This book should be read by anyone interested in learning about persuasive language, political strategists, marketing and advertising professionals, public relations specialists, lawyers, journalists, and anyone in a leadership role.

Where to Get It

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About Frank Luntz

Author Frank Luntz Frank Luntz is an American political consultant, pollster, and public opinion guru.

He is the author of the bestselling book Words That Work: It’s Not What You Say, It’s What People Hear.

He is best known for his pioneering work in crafting persuasive messaging for political campaigns, and he has become one of the most sought-after strategists for Republican candidates and causes.

He has written for several publications, including The Wall Street Journal, The Weekly Standard, The Los Angeles Times, and The New York Times.

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